I have been trying to ignore Pinterest… but I’ve given up. There is no getting away from the fact that it is going to be enormous.
When I discovered that in January this year, Pinterest drove more traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube combined, I threw in the towel and requested an invite.
So what’s going on over there? Where is all the traffic coming from? Basically, Pinterest looks like a toy. It also looks like it should offer zero interest to online marketers. In essence it’s a bookmarking site like Reddit or StumbleUpon. You can create online collages (boards) for the optics you’re into, and then you add images and videos by ‘pinning’ them in. The exciting bit is though, if people like your images, they will follow — in droves. And when you have a huge audience… well, things can get really interesting.
Steam Driven Media, Search Engine Watch, and Shareaholic all have interesting articles about Pinterest and how you can get started. In the UK, interest in Pinterest seems fairly subdued compared to the US. But it’s only a matter of time before things heat up over here, so I suggest you get in early.